The Innovation Abyss
Innovation is a hot topic in companies all around the globe. The problem is that everyone asks for innovation but they hardly ever see their efforts come to fruition. I have worked in different companies from the huge (Electrolux and BASF) to the tiny (Hybrid Plastics) as well as an intitute for industrial research (Institute for Surface Chemistry). I have worked in the UK, Sweden, Italy, Germany and the USA. The common theme, no matter the company or the country, is the demand for innovation and the unsuccessful attempts to deliver it. The demand is there and the money is being spent but executives are frustrated that no matter what they try, the innovation doesn't materialize.
Unlike most books on innovation by business school professors, this seminar tells the real story about innovation. You will hear why it fails and how to overcome the obstacles. The presentation is given in a humorous way, with real examples, but the message is a serious one. The stories told and the message ring true to those in the field. The ideas presented have been well-received by large audiences from major companies like Dow, Evonik Degussa, Sabic, DSM, Celanese, PolyOne, Ciba, Momentive, Dow Corning and Lubrizol because they resonated with the experiences of those audiences. The truth about innovation cannot be learnt in an MBA course. In fact, many of the problems with innovation stem from such misguided information.
In order to really understand a subject, one needs to listen to real experiences from the people who deal with that topic every day. Learn from a top innovator who knows the ropes. Dr. DeArmitt is author on many scientific papers, articles, book chapters and holder of many international patents. In 2007, 2009 and 2010 he won open innovation challenges through Innocentive and was awarded cash prizes totaling nearly $50,000 for his solutions to tough industrial problems against worldwide competition.
Benefits of the seminar
- Hear about the problems faced by innovation in your organization
- See the tools and methods that can impact your success
- Be relieved to discover that your competitors are no better off than you are
- New approaches to innovation such as interactive marketing, open innovation & innovation indexing
- Get a competitive edge
Who should attend?
Managers from C level through Innovation Managers and Technology Scouts to project managers. Government funding agencies, consultants, Open Innovation participants, corporate inventors and other innovators. New graduates looking to maximize their career by understanding the system and avoiding mistakes.